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Confirmed: NYT to start charging for content, starting 2011

January 20, 2010

What has been rumored for awhile is now official:  Next year (2011), the New York Times is going to implement a model where “frequent readers” will have to start paying for content.

Essentially, this model will allow for X number of pageviews, after which the viewer will need to pay to view. (X is still to be determined)

Not surprisingly, many people are skeptical.

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One Comment leave one →
  1. ALM permalink
    January 25, 2010 1:14 pm

    Quote…And as the company’s Chairman Arthur Sulzberger, Jr. underscored when he said that the Times “can’t get this halfway right or three-quarters of the way right…we have to get this really, really right,” it’s clear that this meter will be a bellwether, too. All eyes in the industry will be watching the Times–even those who haven’t opted to get a peek behind the door of its pay wall.

    It is going to be very difficult for the NYT to make a frequent reader content pay scheme, what about proxy sites and SSL scrapers? There is enough reliable news out there that NYT will have to make this idea pretty fool proof to entice enough readers to their site once it is paid content.

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