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Bing: Early Reviews

June 3, 2009

The ad rollout for Microsoft Bing has begun! Here’s a link to the new ad that’s set to hit the airwaves:
http://www.youtube.com/watch?v=uy7Grx3fb2M

Generally, I’d agree with this review from Webmonkey – the results from searching I did yesterday didn’t amaze me with any more relevance than Google;  in fact, it felt like they just put a nicer wrapper on the old Live Search.  In doing searches on queries relevant to our industry, it seems that Bing is probably more useful to the lay person than to serious researchers.  For example, do a search for ‘Crohn’s’ and compare the results with ‘nonalcoholic steatohepatitis’:

crohns1

NASH

Both sets of results are organized nicely, but the categories (left nav bar) aren’t consistent, nor are the top results.  You’ll notice in the NASH example above that there is a nice preview function, and the related searches might be of value, but it definitely feels like a work very much in progress.

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One Comment leave one →
  1. Karin permalink
    June 4, 2009 10:53 pm

    I tested Bing today with my usual test search, one where I actually pretty much know all of the available material on the subject (Sussex Spaniels). Bing did a great job of putting the best quality page first and organizing the material into relevant categories. The images search also returned better results than a Google one on the same topic does.

    I plan to give it chance for business searching the next time I have one to do. It it turns out to only be better for the lay searcher, that will still be a big improvement.

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